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Mission Statement |
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Our mission is "to strive for the wholehearted satisfaction and enrichment of the lives of the people globally" through the Company's core domains of cleanliness, beauty, health and chemicals.
Fully committed to this mission, all members of the Kao Group work together with passion to provide products and brands of excellent value created from the consumer/customer's
perspective. In so doing, we "share joy with the consumer/customer".
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Vision Statement |
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We aim to be "a global group of companies that is closest to the consumer/customer in each market",
earning the respect and trust of all stakeholders
and contributing to the sustainable development
of society.
The Kao Way (pdf)
(Click the link to download Kao’s mission, vision, values and principles in pdf)
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